Visual product configurators / UK independents
We build visual product configurators for independent UK businesses selling custom and made-to-order products. Customers choose options, see the result in real time, get a price, and send you a ready-to-quote enquiry.
The problem
Every enquiry starts the same: a vague description, a chain of messages, a few phone calls. Before you've quoted, you've spent an hour on a lead that might go nowhere.
If someone can't visualise your product or get a rough price, they move on to whoever makes it easier. Usually a national chain with a digital tool you don't have.
Without a structured way to specify what they want, you can't tell who's serious until you've already invested the time. A configurator filters the field before you pick up the phone.
What is a configurator?
A product configurator is an interactive tool on your website. Customers choose their options (style, colour, size, material) and watch the product update in real time. They see a live price. When they're ready, they send you a fully specified order.
No more guessing what they meant. No more back-and-forth before you can even quote. Just better quality enquiries from people who already know what they want and what it costs.
We build them for independent UK businesses selling custom products. Every configurator is built around your product, your options, and your pricing, not a generic template.
See it in action
Select colours, finishes, and options and watch the product update in real time. This is exactly what your customers would see on your website.
Demo: Unity wardrobe range · Open full screen →
What we build
Customers answer a few questions and get an instant price estimate. No visuals, just fast and accurate ballpark pricing with a lead form attached. Perfect if your product is straightforward and the price is the key question.
Your product rendered visually. Customers select options and watch the product update as they go. Live pricing, specification summary, enquiry form. The core product, the right fit for most independent businesses.
For products with multiple zones, dependent options, and complex pricing logic. Full visual configuration, unlimited options, advanced rules. Built exactly around how your product actually works.
An immersive 360° room experience where customers see and configure your products in context. Ideal for kitchens, bedrooms, and bathrooms where the full space matters as much as the product. Quoted separately.
Who it’s for
If your customers currently have to describe what they want in a message or over the phone, a configurator will change how you sell.
How it works
We talk through what you sell, what options you offer, how you price it, and what a good enquiry looks like to you. One conversation. No jargon, no lengthy questionnaires.
We build the configurator around your product: professional renders, option logic, pricing, your branding. You see and test it before anything goes live. Revisions included.
A single snippet of code on your existing site. Enquiries start arriving with complete specifications attached. No new platform to learn, no IT department needed.
Every configurator we build uses professional 3D renders of your actual product, not stock images, not generic placeholders. Your product, your finishes, your brand, rendered properly and updated as your range grows. The renders are what make a configurator worth having. Already have photography or existing renders? We can work with those too. The quality of the visual is what matters, not where it came from.
Pricing
A fixed build fee to get your configurator live, then a straightforward monthly to keep it running, updated, and working for you. Professional 3D renders are always scoped and quoted separately — you only pay for what your product actually needs.
Option selectors and instant price calculation with a lead capture form. No visuals required — just fast, accurate quotes straight from your website.
Customers select options and watch your product update in real time. Live pricing, structured lead capture, and a monthly analytics report sent automatically.
Zone-based configuration where each area of your product is independently configurable. Unlimited options, complex pricing logic, and enhanced analytics.
An immersive 360° room experience where customers see and configure your products in full context. Ideal for kitchens, bedrooms, and living spaces.
Get in touch
No pitch deck, no hard sell, no lengthy discovery call. Just a short conversation about your product and whether a configurator makes sense for your business. If it does, we’ll show you exactly what it would look like for you, specifically rather than generically.